Any product that needs a manual to work is broken.
Quality in a product or service is not what the supplier puts in. it is what the customer gets out and is willing to pay for.
A product is something made in a factory; a brand is something that is bought by the customer. A product can be copied by a competitor; a brand is unique. A product can be quickly outdated; a successful brand is timeless.
Great design will not sell an inferior product, but it will enable a great product to achieve its maximum potential.
Don’t find customers for your products, find products for your customers.
If you believe your product or service can fulfill a true need, it’s your moral obligation to sell it.
A market is never saturated with a good product, but it is very quickly saturated with a bad one.
The only way to advertise is by not focusing on the product.
If you don’t sell, it’s not the product that’s wrong, it’s you.
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